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Essay / Research Paper Abstract
A 7 page analysis of whether one company should go competitively head-to-head with a smaller competitor, using game theory for the analysis. Player 1 is contemplating a move against their prime competitor in the regional sales of building supplies by temporarily reducing their prices on Player 2's best-selling product. Player 1 is certain they will gain a significant percentage of Player 2's customers as a result of this move, but Player 1 cannot be certain that they will retain those customers once the price returns to higher levels. Bibliography lists 3 sources.
Page Count:
7 pages (~225 words per page)
File: D0_Gamethe.wps
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