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Essay / Research Paper Abstract
This 7 page paper provides an analysis of this airline that has faced many challenges over the years. Its new focus on India is discussed. Bibliography lists 6 sources.
Page Count:
7 pages (~225 words per page)
File: RT13_SA451BA.rtf
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Unformatted sample text from the term paper:
2004). Whether customers access the company also known as BA on the ground, or in flight, the firm does take pride in the provision of a full service
experience (2004). The British Airways group consists of British Airways PLC as well as several subsidiary companies inclusive of British Airways Travel Shops Limited and British Airways Holidays
Limited (2004). Clearly, one can see that this firms activities and brands as well as its global presence is significant. In fact, in respect to the latter, the firm has
expanded and continues to find expansion avenues. That said, it has not been clear sailing for BA. It has had its ups and downs as have all corporations. The airline
industry has been particularly rough in recent times, and particularly since 9/11 when people began to use other transportation methods. Also, it should be noted that BA is relatively new
and its history is quite interesting. British Airways had been formed in 1973 as a result of a merger of state owned companies known as the British Overseas Airways Corporation
and British European Airways (BEA) ("British Airways: Wikipedia," 2004). It had been during the 1990s that British Airways would become the globes most profitable airline and it trumpeted the
slogan "The Worlds Favourite Airline" (2004). During 1992, Deutsche BA had been established and operated as a subsidiary in Germany (2004). By the time it had been sold in June
of 2003, DBA had been responsible for operating 16 Boeing 737s and would be considered the second largest domestic carrier in Germany next to Lufthansa (2004). During 1995, BA would
create British Asia Airways, which is a Taiwanese subsidiary (2004). British Asia Airways had in fact been set up due to the political sensitivities and other things (2004). Many airlines
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