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Bringhurst: "Elements of Typographic Style"

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This 5 page paper is an examination and review of Robert Bringhurst's book "Elements of Typographic Style." Bibliography lists 2 sources.

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5 pages (~225 words per page)

File: D0_HVBrhrst.rtf

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much broader and probably more useful definition for today is that typography is the art and science of producing print materials with emphasis on appearance and legibility. It includes not only print media and books, but also web pages. It unites content with appearance to produce a whole that is as beautiful as it is functional. This paper discusses one of the basic books on typography, Robert Bringhursts Elements of typographic style. Discussion Bringhursts style is one of surprising grace and elegance for a work that is essentially about typesetting. He begins with what he calls the "grand design," then moves through such other topics as proportion, structure, choosing type and setting up the page (Bringhurst, 2002). In the very first paragraphs of the book, Bringhurst explains why typography is so important to our understanding of language. "It is a craft by which the meanings of a text (or its absence of meaning) can be clarified, honored and shared, or knowingly disguised" (Bringhurst, 2002, p. 17). He reminds us that we are bombarded by thousands of messages per day, which means that typography has to do two diametrically opposed things: it has to draw attention to the message, and then disappear so that the reader can concentrate on content (Bringhurst, 2002). Effective typography is also durable, not faddish; it changes when necessary but does not strive to keep up with the latest "fashion" (Bringhurst, 2002, p. 17). Bringhurst says that typography must always be legible, then he adds something very poetic; he says that in addition to just legibility, typography brings "some earned or unearned interest that gives its living energy to the page. It takes various forms and goes by various names, including serenity, liveliness, laughter, grace and joy" (Bringhurst, 2002, p. 17). These are not the terms ...

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