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Essay / Research Paper Abstract
A 5 page paper in 2 parts. Part 1 discusses the “new” approaches to marketing made possible by advances in technology. The bottom line is that though methods may be new, the old principles still apply. Part 2 discusses issues to consider in organizing a breakfast meeting where marketers can communicate with potential customers face-to-face. Bibliography lists 3 sources.
Page Count:
5 pages (~225 words per page)
File: CC6_KSmktgBrkfMtg.rtf
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Unformatted sample text from the term paper:
the building of relationships with customers as being the most effective means of marketing their products and services to these customers. Finding the "proper" prospects can be difficult, however,
particularly when the marketer is working from a list of high-income zip codes to identify potential customers. In the case of the financial
services industry, the process can be much more difficult. Money-dealing is rather sterile anyway, and generally has only one acceptable outcome. If there is no profit generation in
a transaction, not only has the client failed to realize any gain for the risk undertaken, s/he also has forfeited the opportunity to realize what could have been impressive returns
from another opportunity not taken. The result can be that attracting new investors to an financial services organizations can be doubly difficult compared
to marketing nonfinancial services. Prospects must have substantial sums for investing, and they are unlikely to succumb to standard marketing responses to conventional wisdom regarding consumer behavior. Contacting Potential
Customers Advances in technology appear to have greatly changed the face of marketing. There are many other channels available to marketers in
reaching potential customers, but all the formerly existing ones continue to be available as well. An electronic approach can augment or even replace more traditional methods, but the principles
underlying each remain the same. Though the approach is far different, the practice is not. Many of the Internet-based approaches to marketing
products remain unchanged in theory, aside from the change in perspective of who the customer is. The individual receiving information is just that. Though marketing messages may go
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