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Essay / Research Paper Abstract
This 7 page paper creates an executive summary for a plan presented by the student. The plan is for a highly differentiated internet café and social meeting place aimed at university students and local businesses that also has a games room, a book shop, invites guest speakers and hosts debates. The paper summarizes the plan and highlights the main points.
Page Count:
7 pages (~225 words per page)
File: TS14_TEbrianstorm.rtf
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Unformatted sample text from the term paper:
profit level accompanied by potential high demand in the Kuwaiti market. This will be a internet caf? and more appealing primarily to the academic market of students aged 17
years or more as well as post graduate students which are in the fastest growing demographic group in Kuwait. The concept is one of entertainment and edutainment, the Brainstorm
Caf? will offer a range of services that will meet the various needs of the different users. The basis of the concept
is a caf? that will offer many of the services of an internet caf?, but take this further with many complimentary services to attract and then keep visitors on the
premises for longer, giving them a higher potential spend as well as creating loyalty and repeat visits. This will be achieved by meeting and exceeding the customer expectations and continual
providing something new. The concept can be broken down into two sectors, the food and caf? aspect and the complimentary services. The cafe will have an extensive menu that
will appeal to a variety of tastes and life styles. The choice will involve the tastes, with both hot and food choices sold. The caf? will have its own in
house bakery providing the food so that there is the assurance a constant provision of fresh, high quality products and will give the caf? the opportunity the potential offer new
an different products, for example, trials different tastes and backed products aimed at specific events of holiday celebrations. This may also allow for the backing of personalised goods were events
are hosted. The plans for the baked goods include fresh pizzas, breads and a range of mouth-watering desserts. A range of beverages will be offered, including traditional ht and
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