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Essay / Research Paper Abstract
This 6 page paper looks at the potential use and benefits of a balanced scorecard at the Bosom Community Bank, considering the potential measures that may be included, the way sustainability may be incorporated the way it may be used as a control and as an interactive tool and finally, the way that a balanced scorecard may be incorporated into the way executive bonuses are calculated. The bibliography cites 3 sources.
Page Count:
6 pages (~225 words per page)
File: TS14_TEbostoncom.rtf
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Unformatted sample text from the term paper:
to a standards balanced scorecard, these are; the financial dimension, the customer relationship dimension, the business process dimension and the learning and growth (or innovation) dimension. Looking at what objectives
and measures may be used for the bank each of these may be considered individually. The first dimension is financial. The bank wants to increase revenues as such the
first financial measure will be the increase in the level of the revenue, the target may to increase revenue by a set percentage, such as 15%1 for the year,
in turn this may also be broken down by area with the greatest increase sought from the commercial loans and new products. The second objective will be to reduce the
overall costs, on the SWOT analysis efficiency is a weakness, this may be measured in terms of the profit margins that are achieved, increasing the profit margin by 5%. The
last measure is that of risk, the bank has already performed well here, as such this is a measure where there should be maintenance, so the level of non performing
assets, or the overdue ratio can be used with the aim of maintaining the existing level or bettering it. The second dimension is the customer perspective. The measure here
will be the brand perceptions of the existing customers, the bank is moving away from a thrift bank to a full service bank, and to gain cross sales there is
a need for the customers associate the new name with the services, this may be measured with the use of brand recognition and association measured with surveys. Customer satisfaction may
also be measured; this could be with the use of surveys with an aim of 95% level of satisfaction, or through the level of complaints that are received, considered in
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