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Essay / Research Paper Abstract
A 16 page paper discussing the environment in which Britain’s Boots Company operates. An “everything” retailer, Boots offers a wide variety of disparate goods and services to the consumer in the United Kingdom. The paper assesses Boots’ position in its market through PESTEL analysis, examination of the retail sector of the UK economy, internal analysis of the company and the uncommon use the company makes of its loyalty card plan. Bibliography lists 15 sources.
Page Count:
16 pages (~225 words per page)
File: CC6_KSmgmtBootsUK.rtf
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Unformatted sample text from the term paper:
Marketers continually seek new and untapped locations where they can place their marketing messages, trying to gain the attention of consumers in all developed nations. Increasingly, consumers overloaded with
and bombarded by sheer volume of advertising merely tune it out. We have our own lives and our own agendas to deal with, and we have less and less
time to serve marketers needs by paying attention and seeking out the products they hawk. Many of us also have far more material possessions than we need or even
want. The latest gadget or gizmo must be quite impressive or exceedingly useful if it is to gain our attention. This is
the type of environment in which British retailer Boots operates. An "everything" retailer, Boots offers a wide variety of disparate goods and services to the consumer in the United
Kingdom. The purpose here is to assess Boots position in its market. The Death of Demand? Author Tom Osenton (2004) muses that
when he was growing up in the 1950s, his family had one television, one car, one telephone and a large, gangly piece of furniture that housed one turntable, one radio
and two speakers. Fifty years later, however, ...my own household has three cars, five telephones (not including three cell phones), three televisions, and eight different types of devices
in which we can play our music CDs. We are oversized, over-entertained, over-informed, and definitely over-consumed. We have more than we need, more than we could ever consume
... We cant buy any more consumer electronic devices, we cant eat any more food, we cant drive more than one car at a time (p. xxi).
...