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Essay / Research Paper Abstract
This 5 page paper looks at the general industry background to the book industry and the way it will impact on companies such as Amazon.com. The paper uses a PEST analysis to assess the political, economic, social and technological influences. The bibliography cites 5 sources.
Page Count:
5 pages (~225 words per page)
File: TS14_TEbookpest.rtf
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Unformatted sample text from the term paper:
It was at this point that the industry of book publishing and retailing first began, and in the centuries that followed there has been a massive growth in the industry,
which has also impacted on the way the world thinks with the dissension of information. However, like any industry change is part of the everyday operations and the environment impacts
on the way that the firms compete. Some factors are subject to influence by the companies, others, such as political, economic, social and technological influences. These are very present in
the book industry. %o examine this we can use a PEST analysis Political Influences There book industry may be seen as one that has influenced political issues in
many ages, with the publication of pamphlets used as a way of spreading information. However, in the modern information age there are many alterative, but politics is still impacting on
the book industry. There is a greater freedom in the industry for publishing than ever before with fewer controls. There are also fewer trade barriers wit the development of trading
blocks, such as NAFTA and the European Union, were 17 counties have joined a free trade area in the last 3 years. This makes the selling of books and exporting
of them across boarders easier and for retailers such as Amazon there are benefits in terms of purchases and imports as well as well as making sales across some boarder
easier. Political influences may also be seen as having a direct impact on some of the books that are published, such as political commentaries as well as books reacting
against the political events, for example, there have been many books printed and sold regarding the rise of capitalism, the role of democracy and commentating or speculating on more specific
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