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Essay / Research Paper Abstract
This 3 page paper evaluates Boeing and how it has changed its strategy since the acquisition of McDonnell Douglas. Some company background is included. Bibliography lists 4 sources.
Page Count:
3 pages (~225 words per page)
File: RT13_SA419Boe.rtf
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Unformatted sample text from the term paper:
largest manufacturer of commercial jetliners as well as military aircraft and it is the United States largest NASA contractor (2004). While size is not everything, in terms of sales,
Boeing is the largest U.S. exporter bar none, boasting revenues of more than $50 billion in 2003 (2004). While there has been a great deal of criticism about the company
for a variety of reasons, it is above all, a mainstay of the aerospace industry. It has had its problems but it is viable and larger than life. Boeing is
a firm that has continually expanded its production line and has taken advantage of new technologies, all the way from creating new versions of its family of commercial airplanes, to
the development of new craft for U.S. military purposes ("Boeing," 2004). The company has also built vehicles which were capable of lifting more than 14 tons into orbit and
has worked on devices to improve communications with advances in a network of satellites (2004). It is an American company that has a global reach (2004). And while somewhat successful,
Boeing has had its ups and downs. In fact, that it an understatement. Boeing has gone through some difficult years. But it has survived. In part, one can attribute this
to its intense strategy. In fact, the company planned and pursued a diversification strategy since the time that it purchased McDonnell Douglas. Paul Nibs, an analyst in the
aerospace industry, says: "Theyve had considerable success in diversifying so far. It really started with the acquisition of McDonnell Douglas, which immediately made Boeing the second largest supplier to the
defense department behind Lockheed" (Merideth, 2001). The firms commitment to the diversification process goes to steering Boeing away from commercial aviation and instead provides a focus on defense and satellite
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