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Essay / Research Paper Abstract
This 7 page paper looks at Boeing and assesses whether the decision to purse a mid range, light aircraft, referred to during development as the Dreamliner, was the right option when EADS (Airbus) were launching a very large aircraft with a long range. The paper presents evidence looking at the situation in the beginning of 2013, looking at the financial performance of the firm and the way the strategy has emerged. The performance of Boeing is compared to Airbus. The bibliography cites 10 sources.
Page Count:
7 pages (~225 words per page)
File: TS65_TEBoeing13.doc
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