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Essay / Research Paper Abstract
A 5 page paper that discusses specific issues of an external environmental analysis: political issues with allegations of unfair subsidies by both Boeing and Airbus; the power of suppliers; technology challenges in the aerospace industry, specifically, anti-terrorism technology. One operational issue is discussed: how Boeing will gain a competitive advantages. Bibliography lists 6 sources.
Page Count:
5 pages (~225 words per page)
File: MM12_PGbng6.rtf
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Unformatted sample text from the term paper:
each letter is the same -Strengths, Weaknesses, Opportunities and Threats. The only difference is that some authors prefer to look at the Threats and Opportunities first." They are the same
thing. The only difference is that some people use TOWS to put threats and opportunities first while others use SWOT to put strengths and weaknesses first. It is a difference
of looking at the internal first or the external first. The content for each letter of the acronym is the same. Also, I ran over the page count trying to
get in everything you requested. You are not being charged for the extra pages.] Remote Environmental Analysis Political concerns. In 2003, Airbus took over Boeings lead as the
top aircraft manufacturer in the world (Madslien, 2005). Since then, the two companies have been in a race to get their respective new aircrafts on the market - Boeings Dreamliner
and Airbus A380. In response, the U.S. "unilaterally cancelled a 1992 agreement with the European Union that allowed governments to lend money to cover one-third of the development costs of
a new aircraft" (Madslien, 2005). The EU announced they did not accept the agreement as void (Madslien, 2005). They further charged that Boeing receives significant "unfair assistance in the form
of lucrative space and defence contracts" (Madslien, 2005). The U.S. then threatened to take the entire issue to the World Trade Organization (Madslien, 2005). These accusations flared back and forth
for a couple of years and then, in April 2005, Peter Mandelson, Trace Commissioner for the EU, insisted "member states should be free to offer repayable launch aid to the
next Airbus project; the A350 medium-sized aircraft" (Madslien, 2005). This would give Airbus a distinct advantage over Boeing. A few years ago, in 2002, one analyst said: "At least
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