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Essay / Research Paper Abstract
This 18 page paper examines the position of Boeing, an aerospace company operating in an oligopoly. The paper considers the current position of Boeing and the way it competes with Airbus, looks at the theory concerning competitive strategies and determines a future strategy for Boeing to regain market share an align itself with the global market needs. The bibliography cites 8 sources.
Page Count:
18 pages (~225 words per page)
File: TS14_TEboestrat.rtf
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Unformatted sample text from the term paper:
measured in the number of aircraft used Boeing is the dominant supplier, but the industry has become an oligopoly with the only major manufactures of aircraft that will seat more
than 100 being Boeing and Airbus. Boeing are seeing a decline in market share and are losing out to Boeing in all of their markets. As Boeing have the
dominant position the market for spares and repairs is fairly stable for the foreseeable future, but with the loss in sales the short term this is also a threat to
the spare and repair business as the Boeing aircraft reach the end of their lives and the level of new Boeing aircraft makes up less than the market. The
company need to assess the market and their position in the market to determine how their current strategy is fitting in with the market and to consider how they can
increase sales across the globe, aligning itself with the needs of the industry in order to consider the strategy to increase market share.
The main leading indicator of the market conditions is the position of the airline industry and the profits that are being made by the air carriers. The industry
is one that is expanding and growing. In the US the industry was worth $108.5 billion in 2002 and is expected to increase to $124.1 billion by 2007. The largest
section of the market is and is projected to remain the passenger market, which makes most of most markets profit as cargo carriage has a lower profit level (Euromonitor, 2005)
and as such is one more easily assessable to the operators than the fright market. The decline in air prices may also
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