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Essay / Research Paper Abstract
This 8 page paper looks at 3 companies; Boeing, BEA Systems and Airbus. The paper examines the financial performance, key success factors and developments in the aerospace industry. The paper then compares efficiency and performance for Boeing and Airbus. The bibliography cites 9 sources.
Page Count:
8 pages (~225 words per page)
File: TS14_TEboeingairbus.rtf
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Unformatted sample text from the term paper:
same time as some facing cut backs in orders. If we look at the three years finishing on July 7th in this period there was an average annual increase across
the board of only 0.8% (Keynote, 2005). This meant that the average sales for the global industry were ?81.7 million in the year 2004 up from ?81 million for year
2001/2 (Keynote, 2005). At the same time there have been falling profits. The average pre-tax profits feel to ?1.8 million, a fall of 42.8% form the 2001/2 figure of
?3.2 million (Keynote, 2005). In a competitive market there are many key areas for success, however, the need for research and development as well as differentiation is very
high. Key success factors may include elements such as keeping costs low and giving a cost advantage, but historically the use and leveraged of strategic alliances, both formal and informal,
have also been key to the success of sales (Dussauge and Garrette, 1995). Many companies need to work with an understanding of their competitors and with a great deal of
understanding of the way in which they believe their customers want to operate (Dussauge and Garrette, 1995). As the industry supplies a wide range of areas, form commercial aviation to
defence, relationship with potential customers is also very important (Dussauge and Garrette, 1995). Of all the global geographical segments the US is the largest single aerospace industry and the largest
company here is Boeing, both in terms of turnover and also employment. If we look at the performance of Boeing over the last two years there has been an increase
in sales, rising from US $50,485 million in 2003 to US$ 52,457 million1 in 2004 (Boeing, 2004). The gross profit margin is also seen to increase rising with the
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