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Essay / Research Paper Abstract
This 4 page paper looks at the structure of the DVD rental market in which Blockbusters operates and how it is changing. The paper argues that there is monopolistic competition structure in the US and the UK oligopoly is moving towards the same model. The paper also looks at how and why the market is changing. The bibliography cites 3 sources.
Page Count:
4 pages (~225 words per page)
File: TS14_TEblockb.rtf
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Unformatted sample text from the term paper:
stay within that market the level of competition increases, usually to the benefit of the consumers as increased pressure to compete can result in lower prices and better value offered
as well as drive forward developments and innovation in the way goods and/or services are offered. Looking at the video/DVD rental business this may be argued as being an industry
that has undergone major changes and where there are many competitors. Looking at the business in the US this may be seen as monopolistic competition, Blockbuster has many stores,
but there are also a large number of small and large competitors, for example, Net-Flix is a relatively new company and has seen market share for the online rental services
increase from 2% to 2003 to 7% in 2004 (CIO Insight, 2005), showing that there is a large degree of competition and that the way that the market is supplied
is changing, allowing new entrants and firms to compete head to head. The company competes with many others and although one of the major players n the DVD rental
market, Blockbuster des not have sufficient market share to exercise any control or influence of the market any more, meaning that even with a dominant lead the market is not
a monopoly. Indeed, the company has outwardly had to change its own strategy in order to compete with the new entrants such as Net-Flix as well as others that are
also entering the DVD rental market, such as Wal-Mart and Amazon. Looking at the monopolistic model, this fits with the current levels
of market development. In this model the products might not be completely comparable, there will be differentiation, as seen with the different offers, such as the movie and popcorn
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