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Essay / Research Paper Abstract
This 23 page paper examines the well-known DVD and game rental company Blockbuster Inc. the paper starts by looking at the company's background and performs an internal and analysis considering its' strengths and weaknesses. The strategic position of the company is evaluated and its financial position examined looking at liquidity, profitability and leverage. The writer then examines the company in its external environment looking at opportunities and threats, social influences and the environment through the use of Porter's five forces model. The bibliography cites 10 sources.
Page Count:
23 pages (~225 words per page)
File: TS14_TEblockbust.rtf
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Unformatted sample text from the term paper:
1. Company Overview Blockbuster Inc. is an international entertainment provider operating within the movie and game rental market. The company was founded in 1992, conducting business under the name Blockbuster
Entertainment Corporation and entered into the movie rental business in 1995 (Blockbuster, 2008). In 1994 Blockbuster Entertainment Corporation merged with Viacom, and in 1999 Viacom made an initial public offering
of Blockbuster Inc., offering 18 percent of its stock sale. Blockbuster is now an independent company as in October 2004 Viacom divested its remaining interest in the company with the
use of an exchange offer (Blockbuster, 2008). Today, but bust operates in 22 countries including the United States with more than 7,800 stores
internationally and 30,430 employees (Blockbuster, 2008). The company states its mission is to "provide our customers with the most convenient access to media entertainment, including movie and game entertainment delivered
through multiple distribution channels such as our stores, by-mail, and over the Internet" (Blockbuster, 2008). The core of the operations are located in the United States; in January 2008 Blockbuster
had a total of 4,855 stores within the United States, the majority of these are complete and outlets that are complemented with 850 franchise stores. In addition to the Blockbuster
brand the company also has 400 of the newer concept store in store operations trading under the Game Rush brand (Blockbuster, 2008). The
type of operations undertaken by the company has been changing, but has been a shift from the tersely store-based operations of the movie and game rental and sales through other
channels of distribution, including mail operations to an Internet-based subscription. The surface differentiates Blockbuster from many others on the market due to its integration with the store network through a
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