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Essay / Research Paper Abstract
This 3 page paper examines the biotechnology/pharmaceutical industry looking at the competitive nature of the industry the main markets, the main drivers and competitive forces. The bibliography cites 2 sources.
Page Count:
3 pages (~225 words per page)
File: TS14_TEpharmas.rtf
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Unformatted sample text from the term paper:
areas where there is a high level of volatility in share prices. This is also an industry that is growing, prescription drugs and the over the counter drug
sales are now more than $300 billion a year. In competitive terms the US may be seen as the most important market as this is where the usage of drugs
is the highest, it is also the home nation of five of the largest pharmaceutical companies including Pfizer, which with purchase of Pharmacia in 2003 increased the lead it had
over rivals such as Johnson & Johnson, Merck & Co, Bristol-Myers Squibb and Abbott Laboratories (Yahoo Finance, 2005). The second largest market in Europe, here there is a far more
regulated industry and it the residence of the remaining five of the ten largest global companies; GlaxoSmithKline (the result of the merger between SmithKline Beecham and Glaxo Wellcome in 2000),
Sanofi-Aventis, Roche Group, AstraZeneca and Novartis (Yahoo Finance, 2005). The third largest market is Japan, here there is an even greater level of regulation that that seen in Europe,
following difficulties that were seen in the 1990s. There was a point at which this was the second largest market, but is now trailing in third behind Europe. Part of
the reason for the smaller company sizes in Japan has been the pattern of consolidation seen in the industry as a whole, such as the purchase of Pharmacia by Pfizer
has not been occurring in Japan ad the pattern of trade and the social patterns have also made it easier for the western companies to compete in the Japanese market
(Yahoo Finance, 2005). Therefore, we have a market with three main areas of operation the remaining markets only account for 12% of the global market but this is growing
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