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Essay / Research Paper Abstract
14 pages in length. Examining binge drinking in college students and how alcohol advertisements in the ten most popular men's and women's magazines might influence that behavior in the average college student between the ages of 17 and 23, one must consider the psychological aspects of the advertising industry. The writer further discusses the aspects of binge drinking on today's college campuses. Bibliography lists 13 sources.
Page Count:
14 pages (~225 words per page)
File: LM1_TLCBingeAlc.rtf
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Unformatted sample text from the term paper:
that behavior in the average college student between the ages of 17 and 23, one must consider the psychological aspects of the advertising industry. In the beginning, advertisers had
not yet learned to manipulate the public by means of psychological strategy; indeed, it has not been all that long since magazine marketing campaigns have utilized ethically questionable tactics to
sell alcoholic products. Lapham (1993) explains how consumer capitalism, which "began in the late 19th century with the opening of the first department stores and increased with the growth
of advertising and retailing" (p. 10) is the fuel that flames the fire of unethical advertising toward inappropriate audiences. By realizing the overwhelming economic factor directly associated with young
drinkers, alcohol manufacturers have taken the low road when it comes to 1) admitting their participation in targeting youth in their magazine ads and 2) making changes toward a less
influential campaign. II. BINGE DRINKING Alcohol - one of the most misused drugs today - is also one of the most popular
and readily available of all types found on contemporary college and university campuses. Waking in a stupor after the previous nights party, missing classes, falling behind and ultimately losing
whatever funding may have accompanied ones higher education is but one representation of how drugs can detrimentally impact ones college experience. Many students think college is just one big
party now that they are on their own at school; however, the soiree does not last long once parents find out the extent to which their teenage children have detrimentally
impacted their scholastic rating by skipping class, failing to complete assignments and generally neglecting their responsibilities. For example, the marriage between alcohol consumption and college life have long been accepted
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