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Essay / Research Paper Abstract
A 5 page paper that begins with an introduction to the company, including its sale to another corporation and including data regarding franchisees. The paper discusses the average turnover rate in the sector and the rate for a particular franchisee, reporting employee incidents. This franchisee does not have a personnel manual. Recommendations for such a manual and policies along with training needed at that store are provided. Bibliography lists 6 sources.
Page Count:
5 pages (~225 words per page)
File: ME12_PGbigotr.rtf
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Unformatted sample text from the term paper:
a group of independent tire stores jointed together to get better prices (Big O Tires, 2009). The company merged with TBC Corp. in 1995 (Mozzone-Burgman, 2009). TBC Corp. was
subsequently bought by Sumitomo Corporation of America, a wholly-owned subsidiary of Toyota (Big O Tires, 2009). Big O Tires has more than 490 stores across 21 states and Canada, making
it the largest tire company in North America (Big O Tires, 2009). In the same year Big O was purchased by Sumitomo Corp., J.D. Powers and Associates named Big O,
the "Best Overall Replacement Tire in Customer Satisfaction for Passenger Vehicles" (Mozzone-Burgman, 2009). The company had to change its sales and marketing approaches during the late 1980s and early 1990s
as Wal-Mart and other large discount tire and services chains began opening (Mozzone-Burgman, 2009). The company promoted professionalism as a core ingredient in all they did (Mozzone-Burgman, 2009). They also
lowered their prices to compete with the discount stores and came up with a "Cost-U-Less" marketing program (Mozzone-Burgman, 2009). There is an overriding policy for employees which states: "Exceed your
customers expectations, and they will have no reason to shop anywhere else" (Mozzone-Burgman, 2009). The company tells franchisees to always select the right location, provide the training your employees need,
and continue to support employees (Mozzone-Burgman, 2009) so they will provide the excellent service for customers. The average employee turnover rate in the tire and services industry is 11
percent (Modern Tire Dealer, 2009). Big O stores are franchises, thus, the turnover rate may differ from store to store but the estimated rate of turnover across all stores is
10.2 percent. However, at one store, the turnover rate is over 16 percent. In fact, there have been some very unpleasant incidents at this store. For instance, the local newspaper
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