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Essay / Research Paper Abstract
A 3 page paper assessing the statement, "Within 20 years, we will have seen the emergence of enormous global markets for standardized consumer products. Do you agree or disagree with this statement?" The paper provides 3 pages supporting agreement. Bibliography lists 4 sources.
Page Count:
3 pages (~225 words per page)
File: CC6_KSmktgGloMkts.rtf
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Unformatted sample text from the term paper:
the question, "Within 20 years, we will have seen the emergence of enormous global markets for standardized consumer products. Do you agree or disagree with this statement?" the answer can
only be a firm agree, absolutely, without question and any other term that means without doubt. Barring some global catastrophe that changes life as we know it, absolutely there
will be "enormous global markets for standardized consumer products" in the future, and likely well before we approach 20 years into it. Prior
to the Asian currency crisis of 1997-1998 and then the recession following the terrorist attacks of September 11, 2001, there was much talk of the "big emerging markets" (BEM) and
what they would mean for large multinational organizations. Those events combined with the loss of much of a full generation to AIDS in Africa have changed the predictions somewhat,
but likely only lengthening the timetable. Where the Big Emerging Markets Are In the mid-1990s, BEMs were referred to in two ways.
Some authors hailed the emergence of regional BEMs - South America, Africa, non-Chinese Asia, China and a few others. Others, including Garten (1998) maintained that BEMs were individual countries
located all around the world. Garten (1998) identified ten: "Mexico, Brazil, Argentina, South Africa, Poland, Turkey, India, Indonesia, China and South Korea" (p. 3). Those world events mentioned
earlier combined with crushing economic trouble in much of South America have changed the landscape some, but not to the extent that the BEMs no longer exist and no longer
hold promise of marketing heaven for the future. "Each big emerging market is an individual country; but it is the combined effect of the group as a whole that
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