Here is the synopsis of our sample research paper on Beta Golf Club Case. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 10 page paper examines a case study where a company has developed a new type of golf club. The paper considers the different options for getting the product to market; licensing, OEM supplier, acquisition, start up or joint venture. Each option is considered in turn, including the financial implications. The bibliography cites 3 sources.
Page Count:
10 pages (~225 words per page)
File: TS14_TEbetagl.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
as beta with the development of the new gold club technology there are a number of challenges. The initial set back from the first presentation and tests was not fully
conclusive, the firm has said they do not want to invest and are not interested, but they did not reveal the results of their own tests, in addition to this
there is also the assessment of the professional golfers that used the prototypes, two of the five (40%) thought that it gave a superior performance. The company may have been
tempted to drop the idea, but they are aware that there was some encouragement fro these results. We can also argue that the company may need to move quickly. In
undertaking tests the golf club company that have tested the clubs may also be considering other methods of achieving the same results. The golf club industry is renowned for the
emulations that are on the market as most patents concern the processes and designs which can be worked around through reverse engineering. As such there is a risk to Beta
if they do not move quickly. The key is to get the product to market and increase awareness to support sales and ensure that the company gain the first
mover advantage. To do this the company needs to choose a business mode to follow; licensing, OEM supplier, acquisition, start up or joint venture. All have different advantages and disadvantages.
To assess which is most likely to be best for the company we can consider each in turn. The first option is
licensing. A licensing agreement an arrangement where one company is allowed to manufacture goods or produce services which have been developed by someone else and are protected by a patent.
...