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Essay / Research Paper Abstract
A 3 page paper examining HarperCollins' approach to electronic media. Harrison-Keyes has met only with significant problems in developing a sales model centered on electronic formats. It now seeks to benchmark another publishing company. The approach that HarperCollins has taken to e-book distribution thus far is one that can be highly workable at Harrison-Keyes. The only real responsibility is that of digitizing and storing products; online retailers assume all other sales-related responsibilities. This approach can benefit Harrison-Keyes in two ways: preventing the need for immense departures from budgeted IT upgrades and avoiding competing with the retailers that have sold Harrison-Keyes books for years. Bibliography lists 7 sources.
Page Count:
3 pages (~225 words per page)
File: CC6_KSmgmtEbkBnch.rtf
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Unformatted sample text from the term paper:
has met only with significant problems in developing a sales model centered on electronic formats. It now seeks to benchmark another publishing company; HarperCollins is the company selected. Company
Situation HarperCollins is a large, well-known publisher that does not lead its industry. That distinction is held by Random House, the worlds
largest trade publisher (Lowry, 2005). Random House is approaching digitalization of books as would be expected of the largest organization; HarperCollins has taken an approach much more in keeping
with the needs and size of Harrison-Keyes. As is the case in all of traditional publishing, mainstream publishers still are unclear of how
to handle the advent of electronic publishing. HarperCollins appears to have devised an appropriate approach that serves the company well in the present without limiting its options in the
future. Best Practice or Process HarperCollins has recognized that its core business is publishing and chooses to remain in that core business.
Almost by default this decision leads it to seek out other organizations whose core business is selling published works. The company highlights all of its current titles at its
website and provides a variety of methods by which site visitors can purchase a book after reading its description and possibly a review or two. Selecting the "e-book" format
option takes the visitor to another page at the site, one containing a number of hyperlinks to the sites of various online retailers. For John Grogans Marley & Me,
one wishing to purchase the book in electronic format can select from one of these online retailers: Amazon Barnes & Noble Book Passage Books Inc Books on the Square Books-A-Million
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