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Essay / Research Paper Abstract
This 11 page paper examines the entrance of Ben and Jerry’s into Japan. The paper looks at the way that the firm entered the Japanese market, considers the difficulties faced by the firm, especially when the history of international expansion with Ben and Jerry’s had been ineffective. The lessons learned from previous experience and the approaches adopted are all considered. The bibliography cites 6 sources.
Page Count:
11 pages (~225 words per page)
File: TS14_TEbenjerjpan.rtf
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