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Essay / Research Paper Abstract
This 5 page paper defines some microeconomics terms. Ben & Jerry's is discussed in terms of corporate citizenship and how it performs as an individual actor in addition to the elasticity and pricing of its products. Bibliography lists 5 sources.
Page Count:
5 pages (~225 words per page)
File: RT13_SA637mic.rtf
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Unformatted sample text from the term paper:
actors, somewhat change the economy or a particular market sector. Various companies act in different ways as corporate entities and just as individuals affect the world as human beings,
so do corporations as corporate entities. Some corporations like Enron for example have changed the corporate culture of many other organizations, as individuals look at Enron as a fiasco. Companies
realize that they cannot act irresponsibly and still gain public support. Similarly, some people look at specific organizations and see them as exemplary and claim that what they do is
how all corporations should behave. The companies that are considered "do gooders" are the ones that flourish in terms of good public relations. It should also be noted that when
studying microeconomics, individual choice is a significant factor (Hall and Lieberman 2). In the United States of America, there are a handful of exemplary organizations, one of which is Ben
& Jerrys. When examining Ben & Jerrys web site for example, and clicking on the "jobs" area of this user friendly site, the description includes a list of benefits such
as " paid family leave, health club memberships and three free pints of Vermonts Finest super premium ice cream, frozen yogurt and sorbets every day!" ("Ben & Jerrys"). It also
is a good corporate citizen: "Long considered one of the countrys most socially conscious companies, the ice cream maker has taken its Pint-For-Pint program nationwide, offering blood donors a free
pint of ice cream in exchange for their donation" (Cook 26). The firm has also helped the homeless in Amsterdam (Lee-St. John 6). There has much been written about
the positive nature of this corporate entity. Everything about the companys own web site seems to suggest that the atmosphere is playful and that employees are valued. The
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