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Essay / Research Paper Abstract
This 6 page paper is based on data supplied by the student. The paper examines the results of market research that has been undertaken by a recruitment company in order to assess what the job seekers clients want and how they are using the web site. The information is used to make marketing recommendations. The bibliography cites 2 sources.
Page Count:
6 pages (~225 words per page)
File: TS14_TEbeamres.rtf
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Unformatted sample text from the term paper:
that is within the system to undertake trend analysis, or perhaps one of the most effective methods of assessing customers needs and desires is to ask them by undertaking market
research. Market research is the act of a " systematic, objective collection and analysis of data about a particular target market, competition, and/or environment" (Dickman, 2008). This is
the task that Beam, a management services company, have undertaken in order to assess the potential for the launch of an internet portal site offering three different services to
job seekers; career management, job searches and industry information. The company has a business opportunity, and as such they want to leverage that opportunity, in order to do this it
is important to gather information from those who will use the services about the way they will use them and their priorities in terms of these three services as well
as data concerning the way that the existing services are perceived in the context of the management services and recruitment industry. There are different approaches to undertaking market
research; qualitative and quantitative. Qualitative data is gathered from a relativity small sample, allowing a research to undertake in-depth research, possibility with the use of focus groups and the asking
of open questions, this has an advantage of giving in depth information, but there are also risks, as the data is collected from a relativity small sample there is a
greater potential for error if the sample are not fully representative of the population being examined. Quantitative research is undertaken by gathering a large number of responses to questions,
often through the use of questionnaires. This approach can lack depth, but with a larger sample there is less likely to be a problem in terms of sampling errors, so
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