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Essay / Research Paper Abstract
This 6 page paper begins with a brief overview of the company that developed aspirin in 1899. Selected financial data are presented. The essay then discusses the company's supply chain management, which is different for each subgroup and in each country. Global initiatives are reported. Bibliography lists 9 sources.
Page Count:
6 pages (~225 words per page)
File: MM12_PGbayer.rtf
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Unformatted sample text from the term paper:
(Bayer, History, 2004). This was a new chemical industry and the target market of the partners was textile industry (Bayer, History, 2004). In 1881, the company was transformed into a
joint stock company under the name of "Farbenfabriken vorm. Friedr. Bayer & Co" (Bayer, History, 2004). The companys workforce grew from three employees to 300 between 1863 and 1881 (Bayer,
History, 2004). By 1913, Bayer was a chemical company that boasted international operations (Bayer, History, 2004). It also opened new divisions but at that time, dyestuffs was still their largest
operation (Bayer, History, 2004). What helped the companys growth was the establishment of research capability by Carl Duisberg (Bayer, History, 2004). This led to numerous products, including the "drug of
the century," Aspirin, developed by Felix Hoffmann and which was put on the market in 1899 (Bayer, History, 2004). The wars had devastating effects on the company but through a
series of mergers, the company became Farbenfabriken Bayer AG in December 1951 (Bayer, History, 2004). Bayer Groups headquarters are in Leverkusen, Germany (Partheymuller, 2004). This is a vast international corporation;
Partheymuller commented: "You could get a headache trying to name all of the Bayer Groups products" (2004). A little play on their most famous product, aspirin. Partheymuller lists their many
products: "health care products (diagnostic equipment and pharmaceuticals), agricultural products (crop protection and animal health), chemicals (basic and fine chemicals), and specialty materials (plastics, synthetic rubber)" (2004). In the U.S.,
the company operates under the name Bayer Corporation (Partheymuller, 2004). Bayer keeps expanding - it has recently agreed to buy Roche s consumer health division at a price of $3
billion (Partheymuller, 2004). Selected financial data are presented in the following table. All numbers are in Euros (Bayer, Financials, 2004): In millions 2003 2002 Net Sales 28,567 29,624 Net loss
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