Here is the synopsis of our sample research paper on Barnes and Noble's Initiative. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 3 page paper focuses on a public relations stunt posed by a student as well as potential risks. Bibliography lists 2 sources.
Page Count:
3 pages (~225 words per page)
File: RG13_SA944bn.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
students as well as other books to be sold and written off. The creation of a monthly reader is also a part of this model with a goal of
introducing technology and encouraging reading. The student explains the advantages of such a program includes tax benefits, name recognition, as well as free publicity. The promotion of e-books, according to
the student, means less physical inventory as well as long term use of the technology. The case concludes by claiming that with the initiatives, saving will be passed to customers
as well as those who have donated to the program. Yet, the student poses a question as well. What are the risks associated with the initiative and what is the
financial impact of these risks on Barnes and Noble? First, it should be said that many of the benefits of the program are intangible and so, while one can say
that it is largely beneficial, it is hard to quantify just how much money Barnes & Noble may expect from the campaign. Right now, Barnes & Noble is practically forced
to compete with the new trends in e-books. The Kindle, with its drawbacks, has been a marketing panacea for Amazon that sells the downloadable reading material. Barnes & Noble also
jumped on the bandwagon with its e-reader, and this in part is what is donated. If Barnes & Noble can compete with Amazon and other vendors that offer downloadable books,
the company will be on the cutting edge of technology. The initiative is again a good idea because of this. Of course, it is difficult to quantify the positive results
even though most marketing professionals would agree that it is a reality. Harvard Business School Press (2006) provides insights into the situation, contending that one can measure success by recognizing
...