Here is the synopsis of our sample research paper on Balance Score-card Use in SMEs. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 6 page paper looks at the way balanced scorecards (BSC)have been used by small to medium sized enterprizes (SMEs) with great success. The paper reviews a study looking at three companies, assesses if they the BSCs were implemented in a customer centric manner and considers if customer satisfaction was a key to the improvements following BSEs being implemented. The bibliography cites 5 sources.
Page Count:
6 pages (~225 words per page)
File: TS14_TEbalScore.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
not mean that the tool is most useful to larger companies, despite the lack of literature small to medium sized enterprises can also benefit greatly from their use (Gumbus and
Lussier, 2006). Gumbus and Lussier argue this with the use of three case studies. The BSC provides a set of metrics that can be used to assess the performance and
progress against predetermined performance levels and goals. The three case studies demonstrate the ways in which the use of the tool can increase customers satisfaction, but is not always used
in a customer centric manner. The first company; Hyde Park Electronics, adopted the BSC during a period when their business model was changing to a sales penetration model where
there needed to be a focus on new product development. It may be argued that the use of BSC was not customer centric, the main measured used in the early
days were the financial measures. However, these were also the most familiar measures as some where already in place and the staff were accustomed to these measures. Costs were also
an important area that needs control. This part of the approach may not be seen as customer centric, but it is also for the customers that the new products need
to be developed (Gumbus and Lussier, 2006). Other metrics were used, such as quality. Quality is obviously a customer issue, returns or repairs under warranty have a cost to the
company, so reducing these is beneficial financial as well as for the company. The BSC also brought issues such as the cost of waste and labor efficiency to the attention
of the company (Gumbus and Lussier, 2006). Customer satisfaction was indicated by the number of sales and increases in sales numbers and income, as many of the customers were repeat
...