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Essay / Research Paper Abstract
A 10 page business plan for a start-up movie theatre in the British Virgin Islands (BVI). With only 23,000 permanent residents and a high per capita income ($38,500 in 2006), there is little available for the citizens of BVI in terms of inexpensive commercial entertainment. Most such businesses focus on attracting the tourist dollar. Currently there is no commercial movie theatre in the area, and this plan proposes a multi-screen theatre that can meet the needs of all market segments simultaneously. Bibliography lists 3 sources.
Page Count:
10 pages (~225 words per page)
File: CC6_KSbusPlMovBVI.doc
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Unformatted sample text from the term paper:
There are countless "old" businesses around: coffee, sugar, home building, furniture, TV sales, movie theatres. Conventional wisdom says that in starting a new business,
it is necessary to find something new that has at least short-term potential to stay ahead of the competition. However, there is a reason that the "old" businesses remain
viable. People want the goods and services they offer. An advantage to entering an "old" business is that there are well-defined plans
for success and myriad descriptions of failure. Unlike the new technology or service that may or may not have a market, the movie theatre business is a proven one,
one that has been documented for years as being successful - or at least carrying the potential for success. As with any other business, the proof of success is
in the bottom line. Management of the business and targeting appropriate customer segments can prove to be the defining point of success or failure. We believe that we
have the management and marketing capabilities that are necessary for success in the British Virgin Islands. Area Information and Demographics The British Virgin
Islands (BVI) consists of an archipelago of more than 50 islands, most of which are not inhabited. The population is low and incomes are high: with only 23,000 people,
the BVIs per capita income is $38,500 (British Virgin Islands, 2006). Tourism accounts for 45 percent of total GDP, though for the past two decades offshore corporate registration has
accounted for a growing percentage of GDP. The economy of the BVI is "one of the most stable and prosperous in the Caribbean" (British Virgin Islands, 2006) but attracts
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