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Essay / Research Paper Abstract
This 3-page paper is an analysis of various business intelligence tools, offering the idea that the tools are good for numbers-crunching.
Page Count:
3 pages (~225 words per page)
File: D0_MTbustoote.rtf
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Unformatted sample text from the term paper:
decisions. Along these lines, demos and downloads from web sites such as businessobjects.com can provide ways to format and digest various types of information to help make better decisions
or predictions as to future activities or growth. Though these demos and downloads all measure different variables, they share one main purpose - namely to help businesses analyze numbers.
The marketing promotion plan allows a marketing department to understand cost-benefit analysis of promotional plans, while the adult mosquito surveillance chart is a way to measure mosquito populations, so adequate
resources can be dedicated to eliminating the bugs. The dashboards, in the meantime, give executives an idea of what is (or is not) working in various capacities of a company,
meaning steps can be taken to correct problems before they become out of hand. What can be learned from the tools, therefore, is where resources can - and should -
be allocated to improve functions and to nip any mistakes in the bud before they become serious problems. These types of tools are useful in a variety of situations -
the medical plan cost comparison, for example, is very useful for a human resources department that might be trying to decide on a new health care plan for employees. Its
also useful for the health care plans that are bidding on the business - it lets them know who the competition is, and where they fit on the overall scale
of effectiveness and cost. The marketing promotion plan, in the meantime, helps move the creative realm of promotional plans into hard reality. This tells corporate executives if a plan
will be effective; and what the costs will be to get the plan moving. Meanwhile, the performance benchmarking dashboard measures productivity and performance against output, letting executives analyze where the
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