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Essay / Research Paper Abstract
This 5-page paper consists of some business strategies for developing e-commerce initiatives. Topics include competitive advantage, B2B and B2C, international considerations, and legal considerations. Bibliography lists 5 sources.
Page Count:
5 pages (~225 words per page)
File: D0_MTbuseco.rtf
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Unformatted sample text from the term paper:
areas to consider. These include revenue models (and marketing on the Web), business-to-business and business-to-consumer strategies, other issues (including international, legal, ethical and tax), competitive advantages (and responsiveness to change)
and the customers needs, wants and desires on the Net. Well cover some of these as they pertain to our business. The
problem when it comes to determining a specific model for e-commerce (or the model of marketing is that e-commerce and the Internet are still so new, they continue to evolve;
experts point out that there is really no such thing as an "established" business or revenue model when it comes to assisting e-commerce planners or strategic planning on the Internet
(Lee, 2001). Some companies are moving their businesses 100 percent to the Web, while others are creating subsidiaries and then naming them as separate entities (Lee, 2001).
There is, however, one model we can focus on, by comparing it to the traditional manufacturers model. In a traditional economy, X stands for raw
materials, as well as the necessary inputs and components required to produce the finished products or services (Lee, 2001). Y, on the other hand, represents the finished products (whether or
not those finished products end up going into other goods) (Lee, 2001). But in the digital marketplace, X represents data or information that is used to create a valuable product
or service Ys (Lee, 2001). A value creation model in the digital economy involves five steps - gather, organize, select, synthesize and distribute (Lee, 2001). This is vastly different from
manufacturing - gathering, organization and synthesis arent necessarily ingredients to a successful manufacturing concern. But it needs to be remembered that in
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