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Essay / Research Paper Abstract
This 18-page paper provides a model of a business plan to set up a smoothie shop in Geneva, Switzerland. Bibliography lists 10 sources.
Page Count:
18 pages (~225 words per page)
File: D0_MTsmoothng.rtf
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Unformatted sample text from the term paper:
market overview Switzerland and the Juice Industry Competitive Analysis: Juice Bars GEOGRAPHIC OVERVIEW JOHNS SMOOTHIE BAR Management Marketing FINANCIAL INFORMATION REFERENCES EXECUTIVE SUMMARY
The following is a model paper describing how a business plan might be shaped for Johns Smoothie Bar, a retail store that sells
only smoothie-type drinks. John as approached a particular consulting service because there is a lack of such stores in the area. Though smoothies are part of a restaurants menu, there
is no business in Geneva that sells only smoothies. A smoothie is a blend of juices and fruit with a dairy product
(ice cream or yogurt). In recent years, the smoothie has gone from a strict health drink into a fun and tasty drink that most people enjoy. As a result, the
business is growing well. In examining Switzerland as a likely place for opening this business, however, there are some doubts. Switzerland is
not a big juicer consumer, which could cause some issues in terms of sales. Furthermore, the global economy has impacted this nation, much as it has for the rest of
the world. John plans to open his smoothie shop on the Quai de Mont Blanc, which has a high concentration of tourists
and will benefit from high foot traffic. Hell offer smoothies of all types in two sizes: medium and large. With an expectation of producing approximately 66 smoothies a day, John
will likely have a gross revenue of around 13,000 per month chr). In terms of marketing, John will pass out flyers
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