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Essay / Research Paper Abstract
This 6-page paper is an introduction to a business plan about a fictitious cleaning service dedicated to cleaning small offices. Bibliography lists 4 sources.
Page Count:
6 pages (~225 words per page)
File: AS43_MTcleanibp.doc
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Unformatted sample text from the term paper:
The service selected is a cleaning service specifically directed to small businesses and offices. The reasons why this service would be effective
is because the target audience - small business owners - is in need of assistance to keep their workplaces clean. Our cleaning company would specialize in this niche, meaning prices
would be more reasonable than those charged by commercial cleaning companies that are more familiar with cleaning larger businesses and office places. Furthermore, the cleaning service provides a service to
small business owners who already have a great deal of activities on their plates. The company itself is part of the janitorial services
industry, a vast industry that offers all types of cleaning services. Narrowing it down, this companys competition would include housekeeping services and commercial cleaning services. Further complicating the issue is
that when it comes to this level of cleaning services, there are very low barriers to entry. This means just about anyone can enter.
To succeed in this business, therefore, our cleaning service needs to be specific when targeting its market and needs to ensure outstanding customer service to stimulate word-of-mouth and repeat
business. The Service In this paper, the writer has been asked to develop a product or service and to compose a business plan
around that product or service. The particular aspect here is a service offering, and its a cleaning service. But this isnt any cleaning service; rather, its a cleaning service offering
specific services to small businesses and small offices. In this context, "small business" is defined as businesses employing between one and 50 individuals. The reasoning here is that companies employing
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