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Essay / Research Paper Abstract
This 10-page paper focuses on an overview of British Airways, the UK airline industry, and the feasibility and implementation of e-commerce for the company. Bibliography lists 10 sources.`
Page Count:
10 pages (~225 words per page)
File: D0_MTbaecomm.rtf
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Unformatted sample text from the term paper:
the airlines readiness, as well as ability, to implement and oversee an e-commerce program. The Company Headquartered in Harmondsworth, Middlesex in the
United Kingdom, British Airways operates a domestic and international scheduled air service that carries passengers, freight and mail, while providing ancillary services (Datamonitor, 2007). The company employees approximately 42,750 people
worldwide (Datamonitor, 2007). In the fiscal year ending March 2007, the company recorded revenues of 8,492 million pounds, which was an increase of 3.4% in 2006 (Datamonitor, 2007). Operating profit
stood at 602 million pounds during FY 2007, a decrease of 13.3% over 2006, with net profit standing at 290 million pounds, a decrease of 35.7% from the year before
(Datamonitor, 2007). Examining a SWOT analysis for British Airways, we can come up with the following:
Strengths. British Airways is strong when it comes to international operations, having the distinction of being one of the largest airlines in the world today (Datamonitor, 2007).
When it comes to market capitalization and revenues, BA ranks among the top five airline companies in the world (Datamonitor, 2007). Its route covers 147 destinations in 75 countries, and
during FY 2007, it carried approximately 33 million passengers and 762,000 tons of cargo (Datamonitor, 2007). Employee productivity is also strong for
the airlines, as is the companys strong presence at Heathrow Airport, which is one of the worlds busiest international airports (Datamonitor, 2007).
Weaknesses. The main weakness of the company can be seen in its balance sheet. The company recorded weak profitability during 2007, with the operating margin declining from 8.4% in 2006
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