Here is the synopsis of our sample research paper on BRAND PERSONALITY, HOW IT'S USED, WHY IT WORKS. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 13-page paper focuses on an explanation of brand personality, and demonstrates its use among three vehicles. Bibliography lists 20 sources.
Page Count:
13 pages (~225 words per page)
File: AS43_MTbrapersa.rtf
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Unformatted sample text from the term paper:
advantage for its product will position it adequately through branding. Once the brand has been determined, then almost everything else falls into place, especially the marketing communications part of the
plan. Branding, for example, is what differentiates a paper towel that is stronger against one that is less expensive. But there is
one step beyond branding that companies are starting to take to truly differentiate their products from those of the competition, and that is the brand personality. Brand personality is different
from brand positioning; it requires a few more steps to pull off successfully. However, once a company is able to place a brand personality on a particular product, it has
a tool that can help differentiate that product from similar products put on the market by the competition. In this paper, well
examine how brand personality operates, first through a literature review analysis, and then through comparison of three SUVs from different automobile manufacturers. In these comparisons, well see how brand personality
is used to place totally different attributes on what is, essentially, the same vehicle. Brand Personality: A Definition Before we start discussing
brand personality specifics, it might be helpful to determine what, exactly, brand personality is. First of all, what is a brand? A brand,
in its most basic form, is "a set of perceptions and images that were present a company, product or service" (What is a brand, 2010). Brands also helped the buyer
to identify the offerings of a particular organization, and to help the buyer differentiate the attributes of the product/service offered by the organization from its competition (What is a brand,
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