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Essay / Research Paper Abstract
This 4-page paper discusses the advantage to Boise of this company's recent acquisition of Office Max. Bibliography lists 3 sources.
Page Count:
4 pages (~225 words per page)
File: D0_MTboioff.rtf
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Unformatted sample text from the term paper:
a little off. Office Max is a retailer of office supplies, while Boise Cascade is basically an oversized paper mill, responsible for developing paper goods and then distributing them to
retail sources. The company, more than a century old, has had a reputation for managing timberland and producing paper in mills that is distributed to various retail outlets through a
supply chain of middlemen. Yet on closer inspection, analysts believe that this acquisition could end up helping both companies. For Boise, the
merger is offering an opportunity to move away from the forest/logging business, which is seasonal and cyclical, and to focus more strongly on paper and other supplies distribution (Sidel, 2003).
As well see later, one way in which Boise is managing its new-found stature is to drop the "Cascade" from its business name.
For one thing, analysts note that the new combination company will offer serious competition to competitors, such as Office Depot on Office Maxs side, and the Viking Office Products
catalog on the side of Boise-Cascade (Miller, 2003). This also offers Boise-Cascade a retail presence for its papers - thereby leaving Corporate Express as the only major player (i.e., mill)
that doesnt have a retail presence (Miller, 2003). Boise is also fortunate in that OfficeMax offers name recognition (Miller, 2003). Though OfficeMax
is pretty much third in its industry (as it is eclipsed by Office Depot and Staples), it is a well-known brand name. Also, this can help a great deal in
Boises attempt to market directly to the consumer through direct mail (Miller, 2003). But the main reason why Boise has been so
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