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Essay / Research Paper Abstract
A 3 page paper that identifies and discusses the threats facing BMW, including losses they have experienced; what opportunities exist, how they are taking advantage of some of the opportunities and recommendations. Bibliography lists 2 sources.
Page Count:
3 pages (~225 words per page)
File: ME12_PGbmwto9.rtf
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Unformatted sample text from the term paper:
in Munich, Germany, produces high-end vehicles with a solid reputation for durability and performance. The financial crisis and what seems like thriftier consumers in developed nations presents a threat
to BMW in terms of short-term profits. Economists expect the auto market could plunge by another 10 or 20 percent or more before it rebounds and gains any long-term stability
(Ewing 2009). This is a threat that does not present the company with an offsetting opportunity. Changing consumer demands do represent an opportunity, however, to build more fuel-efficient automobiles
and light trucks. BMW is relying on its strength in the market and on its cash to weather any future downturns in the market. A recent announcement from BMWs CEO
said the company was strong even though it experienced an operating loss of $940 million in 4Q 2009 (Ewing 2009). By taking certain actions, BMW posted an operating profit of
$538 in that same quarter (Ewing, 2009). One-time losses and declining values were not calculated into that figure (Ewing, 2009). In fact, BMW suffered a $1 billion write-down relative to
leased vehicles, most of which were leased in America (Ewing 2009). The company cut 13,000 jobs last year and they focused on increasing their liquid assets (Ewing 2009). The CEO
stated: "We took measures to absorb the effects of the economic crisis much sooner than other carmakers" (Ewing 2009, p. NA). The financial crisis presents a global threat to
the company, at least in all the countries where BMW products are sold. It is probable that all economies will not decline or increase at the same rate of speed
and it is also very possible that some economies will improve only to suffer another setback in the near future. Consumers in many nations are very concerned about global warming
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