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Essay / Research Paper Abstract
This 3 page paper considers what the mission, objective and aims of BMW dealerships are likely to be and how these are linked with the various stakeholders, including employees and customers.
Page Count:
3 pages (~225 words per page)
File: TS14_TEbmwdeal.rtf
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Unformatted sample text from the term paper:
aims and objectives of their own, which may be aligned to BMW, such as the sale of the cars and the supporting the differentiation, but they are likely to have
a mission that goes beyond this. The dealership relies on selling cars as the first stage in a potentially long customer relationship. In order to sell the cars there
ware other influences in addition to the car itself, the ability to sell a car will also be influenced by the skills of the sales person, the way that the
cars are presented and the overall impression that the customer gets of the dealership are part of the decision making process that the firm will have satisfy if they are
to make a sale. They will then is seeking to develop a long-term relationship so that they can supply other goods and services, this may be additional items for the
call, as well as the ongoing services for the maintenance and the repair of the vehicle. In some instances they may sell contracts which included a number of additional services,
such as the regular maintenance. Therefore, the objectives of the dealership may be to sell BMW cars, but there will be other objectives other than just simply selling as many
as possible. The dealerships need to remain profitable; therefore the goals need to be to optimise profit while providing a high level of customer service so that the firm is
able to differentiate itself from other dealerships, BMW and other automotive dealerships. This may be particularly impotent when remembering that in many countries dealership may not be exclusively selling BMW
cars, they may also have an alternate agreement with another manufacturer, The objective or mission of supplying a high and differentiated level of service in order to gain a
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