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Essay / Research Paper Abstract
A 5 page paper with three parts. The first section provides a brief history of the company, including products and 2004 sales figures. The second section reports an article written about the company that focuses on the need to downmarket and the third section comments on social responsibility and corporate goals. Bibliography lists 7 sources.
Page Count:
5 pages (~225 words per page)
File: MM12_PGbmw.rtf
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Unformatted sample text from the term paper:
(BMW, History, 2005). The company has a long past that and faced numerous challenges along the way. For example, air raids in the war destroyed its plant in Munich and
in 1945, they had to rebuild from scratch (BMW, History, 2005). Daimler-Benz tried to buy the company in 1959, which prompted Herbert Quandt to increase his shareholdings and that placed
BMW under Quands control (BMW, History, 2005). The companys brands include BMW, Mini, and Rolls-Royce (Bryant, 2005). They did have Rover, which was purchased in 1994 but they sold it
in 2000 (BMW, History, 2005). Well, actually, BMW paid $755 million to a British private-equity group to take Rover (Taylor, 2004). Their BMW models include: "the 1 Series, the 3
Series (coupe, sedan, convertible, and compact) 5 Series (sedan and touring), 6 Series (coupe and convertible), and 7 Series sedan. Other models include the M3 coupe and convertible; the X3
and X5 sport utilities; and the Z4 roadster" (Bryant, 2005). Motorcycles models include "the K 1200 GT, R 1200 CL, and R 1150 R models (Bryant, 2005). The motorcycle division
expanded to offer different kinds of motorcycling apparel including boots, gloves and leather outfits (Bryant, 2005). Total sales in 2004 were (mil) $60,472.9 with net income of (mil) $3,030.8 (Bryant,
2005). 2. Recent article Taylor reported an interview with Helmut Panke, Chairman of the BMW Group. Panke, who has been chairman for over a decade, is in the
process of taking the group into unchartered waters (Taylor, 2004). One strategy to keep the BMW Group prosperous is to "downmarket," a concept completely unfamiliar to the company (Taylor, 2004).
This means new products outside the luxury and sports markets (Taylor, 2004). Although, Panke never did say the word, the fact is that by the end of the decade,
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