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Essay / Research Paper Abstract
This 4 page paper looks at a case supplied by the student BJB want to enter as new market manufacturing and selling CD changers to car manufacturers and car owners. The paper looks at the plan to assess the needs of the stakeholders, the most appropriate model for quality management and the role of leadership. The bibliography cites 5 sources.
Page Count:
4 pages (~225 words per page)
File: TS65_TEBJBcdchan.doc
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Unformatted sample text from the term paper:
necessary of the management to assess the stakeholder needs for the products, to assess the needs go BJB and the way the production may be managed and the role of
leadership in the quality management process. The first stage is to assess the needs of the stakeholders for the product. If the firm wishes to enter this new market
the first consideration are the needs of the customers that will be served. There are two sets of customers, the first are the end users who will be using the
CD changers. The needs of this market will include the need reliability and easy use, quality and functionality to provide the users with all required options will also be important
at the upper end of the market. If looking at the after market for a CD changer that is to be added to an existing in car stereo system, either
as an addition or as a replacement there may need to be the satisfaction of easy fitting of the unit which complies with relevant space limitation. For example if sold
as a replacement the changer unit will need to fit in the existing space allocated. Clear instructions for the after sales market may also be a requirement. With a high
quality unit the after sales service may also need to be considered, including the guarantee and a high quality of customer support; these are expectations that tend to be associated
with upper market products (Kotler and Keller, 2008). The second set of buyers are the automotive manufacturers; if the firm wishes to sell to the new market this is
the placement of the CD changers into the cars that are sold as new. The manufacturers will want the units to meet the end user needs, but they will also
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