Here is the synopsis of our sample research paper on BED, BATH AND BEYOND: AN INDUSTRY ANALYSIS. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 6-page paper provides a company and industry overview for Bed Bath & Beyond. Bibliography lists 4 sources.
Page Count:
5 pages (~225 words per page)
File: AS43_MTbbbanlys.doc
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Unformatted sample text from the term paper:
and should, be made. Theyll also conduct an external analysis, to determine the status of the industry in which they operate. In this
paper, the writer has been asked to do just that for Bed Bath & Beyond, Inc., which is headquartered in Union, NJ. Well examine both the company itself and the
industry in which it operates, to better make recommendations on how it can appeal to growth areas. Company Overview Launched in 1971,
Bed Bath & Beyond (BBB) today is the #1 superstore domestics retailer in the United States, and has approximately 965 retail stores throughout the United States, Puerto Rico and Canada
(Biesada). The stores offer brand-name and private-label goods in the domestics and home furnishings categories (Biesada). Domestics encompasses be linens and bathroom/kitchen items; while home furnishings offers cookware, cutlery, small
household appliances, picture frames and other similar items (Biesada). For promotion, BBB relies exclusively on circulars, mailing and word-of-mouth (Biesada). In addition to
its major retail stores, the company also operates three specialty chains: Christmas Tree Shops; Harmon Discount Health and Beauty Shops and BuyBuy Baby stores (Biesada). New store openings and acquisitions
account for most of the retail chains growth, and the company is planning to expand into Canada and to enter Mexico (through a joint venture with an already established Mexican
chain) (Biesada). One of BBBs competitive advantages is the stores layouts. The layout groups related product lines in separate areas, which creates the
appearance of a "store-within-a-store," or even a collection of individual specialty stores (Wahlstrom). This store layout allows managers to specifically tailor the merchandise mix, while responding to changing trends and
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