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Essay / Research Paper Abstract
This 3 page paper uses the Boston Consulting Group Matrix to examines the multinational financial management company AXA and consider the recent strategies decisions. The paper also considers the benefits that competitors may gain if AXA were using the BCG matrix as a strategic tool and they discovered this tactic. The bibliography cites 8 sources.
Page Count:
3 pages (~225 words per page)
File: TS14_TEAXABCG.rtf
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Unformatted sample text from the term paper:
are provided on demand. There are man multinational service providers; one is that of AXA, this company is a world leader in the provision of different financial services, including financial
protection such as insurance and assurance and wealth management services. With more than 50 million customers in North America, Western Europe and the Pacific Asia region this is a truly
multinational company (AXA, 2006) . In any company there will be a system for deciding which services should be promoted and expanded, simply continued with and where there may need
to be cuts made. If we consider a BCG (Bosnton Consulting Group) matrix and apply this to AXA we may see how some of these decisions could be made.
The BCG Matrix is made up of four categories, high growth and high market share products or services are known as stars, they may grow fast, but can die out
quickly as well, these are particularly prone to fashions and trends (Thompson, 2005). They may also develop into cash cows; these are where there is a low growth rate but
high market share (Thompson, 2005). These are the products or services that all firms want to have as they are the most profitable category. Low market share and a high
growth rate is an unknown quantity, the final result is not known and as such this is referred to as a questions mark, it may become a shooting star or
a cash chow, equally it may become a dog, this is a product or service where there is low market share and low growth (Thompson, 2005). By applying the BCG
to any business that has separate products or services strategic decision can be aided. If we look at AXA there are four main divisions, insurance, investments pensions and healthcare, but
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