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Essay / Research Paper Abstract
This 3-page paper presents findings from a BCG market share matrix and discusses the implications. Bibliography lists 3 sources.
Page Count:
3 pages (~225 words per page)
File: AS43_MTbcgmarsh.doc
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Unformatted sample text from the term paper:
BCG matrix is helpful in that it helps management analyze relative market share of a product versus potential market growth. The four quadrants of such a graph include stars, question
marks, cash cows and dogs. In this paper, well analyze two divisions of a generic company on a BCG matrix - the electronics division (which is in the "question mark"
portion of the graph) and the appliance division (a clear "cash cow"). The good news with this analysis is there are no "dogs," so this means no division is under
the gun for discontinuation. But there are no stars here either - which means some consideration needs to be given as to whether these divisions are fine as is or
need to be tweaked in some way. But what does all of this mean? Cash cows - in other words, our appliance
division -- represent products (or in this case, divisions) that have a high market share but low growth potential (BCG Matrix, 2012). Because of this, cash generation needs to be
kept high, with any extra capital investment on the low side (BCG Matrix, 2012). Flipping our discussion, the electronics division is a question
mark - meaning high growth and low market share (BCG Matrix, 2012). Question marks tend to mean high demands and low returns because of the low market share (BCG Matrix,
2012).Question marks are tricky, because if the market share doesnt increase, they become money pits; sucking up financial resources without giving much in return.
These findings suggest that, while neither division is a dog, they could be well on their way to becoming one. The electronic division, as a question mark especially,
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