Here is the synopsis of our sample research paper on B2B and B2C Marketing: Similarities and Differences
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Essay / Research Paper Abstract
This 6 page paper compares and contrasts marketing to the consumer with marketing to business. For customers, or business customers, it seems as if there is a shift, and it has gone to developing niches that individual customers will like. This is true whether or not the customer is a business customer or an individual consumer. This idea is discussed in addition to many others. Marketing to B2B and B2C customers if the focus of this paper. Bibliography lists 5 sources.
Page Count:
6 pages (~225 words per page)
File: RT13_SA732B2.rtf
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Unformatted sample text from the term paper:
Clearly, firms do business with other businesses and they also do business with the consumer. Some companies are strictly business to business enterprises where they perhaps supply other businesses. Other
companies are consumer oriented. They sell to the customer directly. The two models-B to B and B to C-- applies to web sites as well as brick and mortar businesses.
While the Internet is less regulated, web businesses still need to rely on the laws and regulations that govern a specific industry. Each of the models are regulated by different
agencies, although some overlap. Similarly, many of the businesses have similar legal obligations but it is also true that there are slight variances in legal protocol for B to B
and B to C. Finally, ethics in each type of business pursuit also have different considerations. Still, in respect to ethics, the basics apply to both types. Some may wonder
why there are any differences between the two models. After all, some businesses may be in the same industries. However, when it comes to law and things of that nature,
there are different statutes that govern trade. For example, there is consumer law that embraces things like advertising and false representation. Consumers are supposed to be given good information, but
when it comes to B to B, there are things that the business owners are expected to know. There is a difference in terms of expectation and so consumer law
seems to have a broader reach. Today, analysts are debating whether or not the FTC should create new oversight rules regarding B to B (Luening, 2000). The reason is
due to changes in industry. For example, there is the announced agreement regarding GM, Ford and DaimlerChrysler (Luening, 2000). Such a venture will create a situation where there
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