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Essay / Research Paper Abstract
A 3 page paper that reports and discusses several benefits of B2B e-commerce. Some benefits include reducing operational costs, establishing brand image, and responsiveness. Bibliography lists 3 sources.
Page Count:
3 pages (~225 words per page)
File: ME12_PG694203.rtf
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Unformatted sample text from the term paper:
are looking at how to maximize their e-commerce capabilities to achieve these goals. If they have up-to-date technology, they will be more likely to reap the many benefits of B2B
e-commerce. B2B e-commerce offers companies a new way to increase revenue with existing customers through up-selling and cross-selling techniques (Kaplan & Garicano , n.d.; Taddonio, 2011). The inherent capability of
24/7 ordering increases customer satisfaction while it simultaneously reduces overall operational costs of the purchasing and selling costs (Oracle, 2011; Taddonio, 2011). These same Online capacities allows organizations to strengthen
relationships with existing customers (Oracle, 2011) while it can revive relationships with past customers who have not placed orders in a while (Taddonio, 2011), it also strengthens relationships
with existing customers (Oracle, 2011). Using their software applications, companies can initiate targeted marketing campaigns to entice inactive customers to order again (Taddonio, 2011). E-commerce provides companies with the ability
to expand their brand presence. In the past, many organizations depended on long-standing business relationships to drive sales and make deals but in this electronic environment, businesses use the Internet
to search for better prices and better deals just as consumers do. B2B purchasers are searching for better service, geographic locations, and lower prices. A good B2B presence Online provides
companies to entice new customers through their Internet pages (Taddonio, 2011). This improves the process for buyers because it e-commerce provides them the opportunity to search for lower prices or
other factors important to their purchase decision-making processes (Kaplan & Garicano , n.d.). It takes buyers much less time to search the Internet than to make a dozen phone calls
or search through numerous catalogs (Kaplan & Garicano , n.d.). Online catalogs reduce the costs for both buyers and sellers. It takes longer to design, write, and print
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