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Essay / Research Paper Abstract
This 7 page paper examines the well-known beauty products firm Avon. The paper starts by looking at the history and development of the company and the second part of the paper performs a financial analysis using years 2003 to 2006. The bibliography cites three sources.
Page Count:
7 pages (~225 words per page)
File: TS14_TEavon01.rtf
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Unformatted sample text from the term paper:
history and the management of the company, which lead to the development of these factors. The success that they create can be measured in a number of ways, including financial
performance which can be analysed with the use of ratios. Looking at the international cosmetics company Avon, the current position can be seen as a reflection of its history and
the way it is managed, with the financial results reflecting its current position. History of Avon beaky in 1886 when David H OConnell started at the California Perfume
Company and began the model of sales using agents with a Mrs P. F. Albee as the first general agent (Avon, 2008). He started the company after finding out that
people buying the property was failing as a result of the rose oil perfume is he was giving away with them (Avon, 2008). The company did not adopt the name
Avon until 1939 when McConnell name to the company after a river in England as a tribute to William Shakespeare; Connells favourite playwright (Avon, 2008). The company has followed a
growth strategy throughout most of its history, the publishing advertisements in good housekeeping magazine in 1905, and in 1906 the company had more than 10,000 representatives selling more than 117
different products (Avon, 2008). International operations started with the opening of an office in Canada in 1914 (Avon, 2008). In 1920 the company achieved $1 million in sales and
by 1928 sales had increased 2 million and the company had in excess of 25,000 representatives (Avon, 2008). 1953 the company started advertising on television and at the same time
international expansion continued with 1954 seeing entrants into the Puerto Rican market and Venezuela, 1958 into Mexico, and in 1959 there was entrance into Brazil West Germany and United Kingdom,
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