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Essay / Research Paper Abstract
This 17 page paper examines the different management regimes at Avid Technology Inc. The first period is that of 1987 – 1996 which is lead by Bill Warner. Between 1996 – 2000 leadership is by William J. Miller and in 2000 David Krall takes over. The paper compares these different period of management in terms of talent to capitalize on emergent markets and taking advantage of opportunities, the bias towards innovation and creativity, the attitude and appetite to taking prudent risks and the overall understanding of what the business needs to drive it forwards. The bibliography cites 11 sources.
Page Count:
17 pages (~225 words per page)
File: TS14_TEavid02.rtf
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Unformatted sample text from the term paper:
In this paper we will look at performance of each management period. . The first period is that of 1987 - 1996 which is lead by Bill Warner. 1996
- 2000 there is leadership from William J. Miller and in 2000, David Krall takes over. Question 1; The talent for capitalizing on emerging markets opportunities and evolving customer
need For any new business to be as successful as Avid Technologies Inc. was during the initial years of trading, we can argue there needs to be a talent for
capitalizing on emerging markets opportunities and evolving customer need. Management 1 Bill Warner is the founder of the company and management in this period stays within the co founders,
but not always with Warner as CEO. Warner, the founder of the company, left Apollo Computer and Digital Equipment Corporation to start the company due to the conviction
of his vision and idea for a revolutionary new product. The team also consisted of two other members; Curt Rawley who had been the president of Racal Design and Eric
Peters, who had also been at Apollo. This team saw an opportunity in a market that was still in the early growth stages, with a new way of satisfying
customer demands. The main strength here has to be seen as the technical knowledge that led to the development of the Media Composer. This was an innovative product that gained
a first mover advantage, which Porter argues is one form of competitive advantage if it is acted upon and used to gains market share (Porter, 1980). This, in the initial
stages was leveraged to gain market share. Not only was the technology sound it was a development that meet the needs of the market at the time.
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