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Essay / Research Paper Abstract
This 3 page paper assesses the web site of Scandinavian Airlines (SAS). Answering questions set by the student the general appearance, quality from the perspective of the customer, potential areas of improvement are all discussed. The bibliography cites 3 sources.
Page Count:
3 pages (~225 words per page)
File: TS14_TESASweb.doc
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Unformatted sample text from the term paper:
will reflect the desired level of quality to the majority of visitors. When looking at the Scandinavian Airlines (SAS) website there is a very neat design that is functional but
also easy to read. The design is professional; a characteristic one would hope to seen in an airline, where the service has to consider personal safety of passengers. The
way that the web site is designed reflects a clear understanding of the way users will look at web sites, with the key areas being the horizontal bar across the
top of the screen and the vertical area at the left hand side of the screen (Chaffy, 2009). The horizontal bar shows the visitor the company name and logo, the
vertical side bar gives all the navigation to different area of the site, which are also represented by very crisp symbols. The overall image is that if a web site
that is well co-ordinated in terms of color and style as well as one that is also very organized; on the first page one can look for flights and navigate
easily to different area. There are also different language options so met needs of the different customers. These characteristics may also be seen as providing a quality design. Question
2 Overall the web site is well designed. However, there is one element this writer would change as is not quite in fitting with the rest of the web
site. The top bar has overlaid a box with some of the functions for the log in, the help and the Ask Eva function. This is in a white box
and appears to be added on as a last minute thought. There would have been other ways to incorporate these elements with more finesse. The top bar with the branding
...