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Essay / Research Paper Abstract
This 11 page paper looks at the position of eBay in 2011, arguing it is a strong firm well placed to compete in different economic conditions. The paper starts by looking at the background to the firm and its operations. The financial performance is then assessed using ratio analysis looking at liquidity, efficiency, capital structure and profitability. The bibliography cites 7 sources.
Page Count:
11 pages (~225 words per page)
File: TS14_TEebay10.doc
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Unformatted sample text from the term paper:
3 eBay return on equity 2008 - 2010 8 3.3 Capital Structure 9 Table 4 eBay debt to equity ratio 2008 - 2010 10 3.4 Profitability 10 Table 5 eBay gross profit margin 2008 - 2010 11
Table 6 eBay net profit margin 2008 - 2010 11 4. Conclusion 12 References 12
Abstract eBay started out as an online auction business, acting as an intermediary between buyers and sellers. The business model; which requires no stock and the firm acts
only as a go between, as been expanded. This has been seen with the development of specialist inline market places and support tools, including the acquisition of PayPal.
The model has been successful in the 2008/9 recession and recovery, with revenues increasing in the period examined 2008 - 2010. Starting at $8,5411
in 2008 rising to $9,156 in 2010, the firm has shown growth. The firm has also seen profit grow, although there was a peak in 2009 resulting from the sale
of Skype. Profits on operations and operating efficiency appear to be strong. Overall, the firm has proven the effectiveness of its business
model, showing it is suitable to different economic climates. 1. Introduction Ebay Inc., is a firm is a very strong position. The core business is the online auction service
and marketplace, but the firm has expanded beyond this initial with related diversification. The firm has a major advantage compared to many other commercial models; the ability to act as
an intermediary between individual buyers and sellers in a market where the firm is a dominant player. When looking at the way in which financial management has taken place and
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