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Essay / Research Paper Abstract
The 17 page paper undertake a strategic analysis of the Coca-Cola Company, looking at the different macro and micro environmental influences that are present and may emerge in the future in order to assess the challenges that the firm will face and use them to identify viable long term goals that the firm may be able to adopt. The bibliography cites 14 sources.
Page Count:
17 pages (~225 words per page)
File: TS14_TEancoke.rtf
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Unformatted sample text from the term paper:
of Coca-Colas Position 11 8. Strengths and Weaknesses 15 9. Strategic Long Term Objectives 17 References 19 1. Introduction Businesses face changing environments, in order to stay successful they need to
be able to adapt and change, meeting new challenges and adapting strategies, either in a planned or a responsive manner. Coca-Cola is a global brand and has changed over the
years, responding to the environment. In 2010 the firm is facing a number of challenges, decreased demand for carbonated drinks, a global recession and increasing levels of competition. To assess
the way that the firm may deal with these it is necessary to look at both the firm and its competitive environment. 2. Background
Coca Cola is a well known firm, owner of the Coca-Cola and Coke brands, the organization, founded in 1886, started out in a modest manner, selling a new
drink that was created by John Pemberton. The drink was a syrup that was diluted with carbonated water, and sold in his local pharmacy in Atlanta for 5 cents a
glass (Coca-Cola, 2010). The drink was actually named by Frank Robinson; Pembertons book keeper, who wrote out the name in his own script, the same style that is used for
the Coca-Cola label today (Coca-Cola, 2010). When sold in this way the sales amounted to nine glasses a day. Pemberton did not live to see the success of the product
he developed as he died only two years later in 1888. The rights to the drink were bought by an Atlanta businessman; Asa Griggs Candler, it was Candler that
had the vision for the product and started selling it with supportive marketing in pharmacies using brands goods, such as clock, urns and calendars, and in 1894 it was first
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