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Essay / Research Paper Abstract
This 11 page paper assesses British Airways. Written in three parts the first and longest section looks at the performance of the company between 2005 and 2008 from a number of perspectives, including market position, financial performance and customer satisfaction. The second part of the paper assesses a potential business only flight service which could be offered by BA and the last part of the paper discusses the way that NA may be able to compete in the future and assesses potential of the firm to remain a global player. The bibliography cites 8 sources.
Page Count:
11 pages (~225 words per page)
File: TS14_TEBA2008.rtf
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Unformatted sample text from the term paper:
by air crews flowing the announcement that the airline was intending charging the crew for water on flights (Moyes, 2008). However, the airline is generally perceived as being successful, changing
from its former inefficient service with a poor reputation to an airline that is generally seen as a global leader. However this is historical performance and events such as 9/11
and the impact of SARs are in now in the past. In order to consider the current position of the company in the changing industry environment more up to date
considerations need to be made. The performance of BA over the last few years (2005 - 2008) may help to indicate the way that the company is likely to perform
in the future as well as assess the proficiency of management of the company. There is little doubt that the company has grown, increasing to a point where for
the year ending 31st March 2208 the company had carried 22 million passengers and 805,00 tones of cargo (BA, 2008). The fleet consists of 245 aircraft which was increased as
a result of the recent acquisition of the French airline LAvion, completed in July 2008 (BA, 2008). At the most basic of levels it may be argued that simply
surviving the last few years may be a sign of success, and is an indicator of performance. However, there arte other indicators which appear to demonstrate that the firm is
not doing as well as it may have hoped, It has been reported that BA is once again in talks for a strategic alliance with American Airways (AA) and seeking
clearance from US anti trust regulation to form an alliance for transatlantic flights, this was sought in 1997 and 2001, but the demands were that BA give up some of
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